At Adaptog, we respect your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.adaptog.com) or interact with us in any way.
Who We Are
Adaptog is a UK-based supplier of research-use-only laboratory products.
We act as the data controller for the purposes of the UK Data Protection Act 2018 and the EU General Data Protection Regulation (GDPR).
If you have any questions about this policy or your data, please contact us at: privacy@adaptogresearch.co.uk
Information We Collect
We collect only the information necessary to process orders, communicate effectively, and improve our services. This may include:
a) Information you provide directly:
- Name, email address, billing/shipping address, phone number
- Payment details (processed securely via third-party payment providers)
- Account login details (if you create an account)
- Communications (emails, forms, chat messages)
b) Information collected automatically:
- IP address, browser type, and device data
- Cookies and usage data for analytics and security
- Referral URLs, time on site, and interactions (via Google Analytics or similar tools)
c) Information from third parties:
- We may receive data from advertising or analytics partners (e.g., Meta, Google) when you interact with our ads or content.
How We Use Your Data
We use your information for legitimate business purposes, including to:
- Process and deliver your orders
- Communicate with you about your purchase or support requests
- Improve website functionality and user experience
- Comply with legal and regulatory obligations
- Prevent fraud or misuse of our website
- (If opted-in) send marketing or product updates you can unsubscribe from anytime
We do not sell or rent personal information to third parties.
Legal Basis for Processing
We process your data under one or more of the following lawful bases:
- Contractual necessity – to fulfil orders or respond to enquiries
- Legitimate interests – for business operations and site security
- Consent – for optional marketing communications or cookie tracking
- Legal obligation – for record-keeping, tax, and compliance requirements
Data Retention
We retain your personal data only as long as necessary for the purposes for which it was collected, including legal and accounting requirements. After this period, your information will be securely deleted or anonymised.
Sharing Your Information
We may share limited data with trusted third parties who help operate our business, such as:
- Payment processors (e.g., Stripe, PayPal)
- Website hosting and email service providers
- Analytics and marketing platforms (e.g., Google Analytics, Meta Ads)
- Couriers or fulfilment partners (for order delivery)
These partners process data under strict confidentiality and data protection terms.
International Data Transfers
If we transfer data outside the UK or EEA (for example, to servers or service providers in the US), we ensure adequate safeguards such as Standard Contractual Clauses (SCCs) or equivalent measures are in place.
Cookies
We use cookies and similar technologies to improve your experience, analyse traffic, and personalise content. You can manage or disable cookies at any time via your browser settings.
Your Rights
Under the UK GDPR, you have the following rights:
- Access your personal data
- Request correction or deletion of your data
- Object to processing or request restriction
- Withdraw consent (where processing is based on consent)
- Request data portability
To exercise these rights, contact privacy@adaptogresearch.co.uk.
We will respond within 30 days.
Data Security
We implement technical and organisational measures to protect your data against unauthorised access, disclosure, or loss. While we take every reasonable precaution, no method of transmission over the internet is 100% secure.
Links to Other Websites
Our website may contain links to external websites. We are not responsible for their privacy practices or content, please review their privacy policies when visiting those sites.
Updates to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last Updated” date. Please review it regularly to stay informed.
Contact Us
If you have questions, concerns, or complaints regarding this policy or your data, please contact: privacy@adaptogresearch.co.uk.
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.